Company does something well and then rests on its laurels

An obsession with “winning”

Executives who have forgotten that the purpose of a business is to serve its customers.

Constant Change

The belief that change is constant and for the better

Errant Executives

Trust, loyalty, transparency are all essential to a good business.

Prioritising numbers over people

A company that chains itself to metrics and ignores its people is riding for a fall.